From the team
Notes on building software, brands, and businesses.
How we architect products, run campaigns, and think about software in 2026. Sent occasionally, never recycled, always written by an actual member of the team.
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Why we built SellSquare instead of selling consulting
The story behind our flagship product — and the lessons that shaped how we approach every client project.
SEO for SaaS in 2026: what still works
Half of the SEO advice from 2020 is obsolete. Here's what we're seeing actually move the needle for B2B SaaS clients today.
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